LOCATION: San Francisco, Justin Herman
APPEARING: Thousands
Leave it to a place like San Francisco to host the most visible incarnation of the Pillow Fight Club's flash-mob-esque gathering, and subsequent public pillow fight.

I would say that a safe thousand people were milling around Justin Herman Plaza at Embarcadero and Market Streets in Downtown San Francisco. As the Ferry Building's clock struck 6pm, the lovey-rage could be cut with a knife from the air around.

As 6pm approached, two lines were formed, people wielding pillows took one last breath of air: and running full speed at one another, a Braveheart-like scenario played out. The feathers were everywhere, pilling up to six inches in some parts.

Now, this is a community building event if ever I saw one.